3% down for first-timers
Reach buyers who assume they need 20% and show them the conventional low-down path.
Invite onlyThe VA 500: one loan officer per market — see if yours is still open
Conventional campaignPrime purchase & move-up
Prime borrowers who are ready to buy — not just browsing
Credit-strong buyers — first-timers with 3% down and move-up buyers with equity — using conventional financing.
3%
Minimum down
680+
Sweet-spot credit
30d
Fast-track close
Why this campaign wins
Conventional is the bread-and-butter campaign: the largest pool of qualified buyers and the most competitive. Winning here is not about the lowest rate — every LO claims that. It is about being the lender the borrower already trusts before they compare quotes.
Our conventional campaigns position you as the local expert who educated them on PMI removal, the 3%-down path, and how to compete in a multiple-offer market. When rate becomes the conversation, you are not a stranger with a number — you are the advisor they already picked.
How we position the Conventional campaign
PMI removal roadmap
Educate on how and when PMI drops off — a trust-builder that separates you from rate-only lenders.
Win the multiple-offer war
Position your pre-approval as the strongest offer in a competitive market.
Objections, handled
What these borrowers say — and what we've already answered
"I need 20% down to buy."
Conventional goes as low as 3% down. Our content corrects this myth up front, expanding your qualified pool.
"I’ll just go with my bank."
We establish your local expertise and responsiveness as the reason to choose you over a call-center bank.
Want more Conventional deals in your pipeline?
Book the consultation and we'll build your Conventional campaign, protect your territory, and start feeding you exclusive, pre-screened borrowers.