Rate-watch nurture
Stay top-of-mind with rate movement content so you are first when the window opens.
Invite onlyThe VA 500: one loan officer per market — see if yours is still open
Refinance campaignRate & cash-out
Homeowners ready to lower a payment or pull equity
Homeowners with equity looking to lower their rate, shorten their term, or pull cash out for debt, renovation, or investment.
30d
Typical close
20%+
Equity common
Scales
With rate moves
Why this campaign wins
Refinance is your pipeline’s pressure valve — it scales up the moment rates move. But timing is everything, and the LO who is already top-of-mind when a homeowner starts thinking "should I refi?" wins the deal.
Our refinance campaigns keep you in front of past clients and new prospects with rate-watch content and equity-calculator hooks. When the window opens, you are the name they already trust — not the random ad they clicked at 11pm.
How we position the Refinance campaign
Cash-out for debt
Reach homeowners consolidating high-interest debt into their mortgage.
Renovation cash-out
Target equity-rich owners funding a remodel instead of moving.
Objections, handled
What these borrowers say — and what we've already answered
"Rates aren’t low enough yet."
Our nurture keeps you present so the moment their number hits, they call you — not a competitor.
"Refinancing costs too much."
We educate on break-even math up front, so the borrower arrives understanding the payback period.
Other campaign types
Want more Refinance deals in your pipeline?
Book the consultation and we'll build your Refinance campaign, protect your territory, and start feeding you exclusive, pre-screened borrowers.