The 580 path
Show credit-challenged buyers they can qualify with 3.5% down at a 580 score.
Invite onlyThe VA 500: one loan officer per market — see if yours is still open
FHA campaignCredit-flexible buyers
First-time and credit-building buyers with real intent
First-time and credit-building buyers who need the flexible credit and low-down-payment guidelines FHA provides.
580
Min. score for 3.5%
3.5%
Down payment
203k
Rehab option
Why this campaign wins
FHA buyers are often the most grateful — and the most nervous. Many have been told "no" before and assume homeownership is out of reach. That emotional weight makes the education-first approach devastatingly effective.
Our FHA campaigns meet buyers where they are: rebuilding credit, saving a modest down payment, unsure if they qualify. We teach them the 580-credit / 3.5%-down path and the 500-credit / 10%-down option, so by the time they reach you they believe it is possible — and you are the one who showed them.
How we position the FHA campaign
Gift-fund friendly
Educate on using gift funds for the down payment — a door-opener for younger buyers.
Rehab & renovate
Introduce the 203(k) angle for buyers eyeing fixer-uppers.
Objections, handled
What these borrowers say — and what we've already answered
"My credit isn’t good enough."
FHA is built for exactly this borrower. Our content reframes "bad credit" into "FHA-eligible" and re-engages people who gave up.
"FHA has expensive insurance."
We explain MIP honestly alongside the low barrier to entry, and the refinance path to conventional later.
Other campaign types
Want more FHA deals in your pipeline?
Book the consultation and we'll build your FHA campaign, protect your territory, and start feeding you exclusive, pre-screened borrowers.